The TrackingSoft software easily integrates with Google Checkout™. In ROIA advertiser panel, a regular conversion tracking code (i.e. in the form of invisible tracking pixel, not JavaScript) should be created:

  1. Go to Inventory -> Conversion Tracking Codes -> New...
  2. Fill in all the required fields accordingly to your individual program, but ensuring the following fields are set as below:
    • Conversion Type (Basic Settings tab) = sale
    • Use tracking cookie (Parameters tab) = yes (default value)
    • Amount parameter name (Integration tab) = amount (default value)
    • Custom order ID# parameter name (Integration tab) = id (default value)
    • Output (Tracking Code tab) = Regular code (invisible 1x1 pixel)
  3. Click Finish
  4. Save (maybe copy in buffer) the resulting tracking pixel URL

Then the ROIA integration code needs to be incorporated into every Google “Buy Now” button’s html-code by completing the following:

  1. Edit the below html-snippet, placing the ROIA tracking pixel URL (obtained from the ROIA advertiser panel as described above) without including any parameters after the ?, where it says ROIA_TRACKING_PIXEL_URL.

    <input type="hidden" name="checkout-flow-support.merchant-checkout-flow-support.parameterized-urls.parameterized-url-1.url" value="ROIA_TRACKING_PIXEL_URL"/>
    <input type="hidden" name="" value="id"/>
    <input type="hidden" name="checkout-flow-support.merchant-checkout-flow-support.parameterized-urls.parameterized-url-1.parameters.url-parameter-1.type" value="order-id"/>
    <input type="hidden" name="" value="amount"/>
    <input type="hidden" name="checkout-flow-support.merchant-checkout-flow-support.parameterized-urls.parameterized-url-1.parameters.url-parameter-2.type" value="order-subtotal"/>
  2. Insert the modified html-snippet into each button’s code right before the closing tag, </form>.